CAA – Hugo Boss

CAA Brand Consulting approached Aura Works to design and produce an event for the launch of the new Hugo Boss Yacht.

Le Pont de la Tour restaurant was chosen to allow the yacht to be christened on the River Thames by Tower Bridge.
From the initial brief we suggested ways to input the Hugo Boss brand & yacht’s design and colours into the venue.
Illustrative concept drawings and images were supplied to demonstrate ideas and use of the branding.

After approval of final designs, full technical drawings were provided prior to workshop construction.
As the event had a quick build schedule, a dry run of some elements was carried out to ensure the final installation was achieved within the tight timeline.
Finishes included high gloss laminates, printed vinyl imagery to counters and bars and wall to ceiling fabric paneling.