Aura Works partnered with CAA Brand Consulting to design and deliver a standout event for the launch of the new Hugo Boss Yacht.
The iconic Le Pont de la Tour restaurant, located along the River Thames with views of Tower Bridge, provided the perfect setting for the yacht’s christening. From the initial brief, we proposed innovative ways to integrate the Hugo Boss brand and the yacht’s sleek design and color palette into the venue. Conceptual illustrations and visual mock-ups were created to bring these ideas to life, ensuring alignment with the client’s vision.
Following design approval, detailed technical drawings were developed to guide the workshop production. To meet the event’s demanding schedule, we conducted a dry run of key elements, ensuring a seamless installation within the tight timeline.
The final build featured high-gloss laminates, custom-printed vinyl for counters and bars, and wall-to-ceiling fabric paneling, delivering a polished and impactful event that reflected the sophistication of the Hugo Boss brand.
