For Wimbledon 2024, Nike reimagined tradition with “New Patterns of Play,” a bold hospitality suite designed for their sponsored athletes. The space showcased moiré-inspired textures, dynamic patterns, and the launch of Nike’s tournament apparel.
Brought to life by Aura Works, the build featured intricate design elements and sustainable materials, creating a visually stunning and environmentally conscious space. Athletes explored creativity through hands-on activities, crafting bespoke wearable art with vibrant inks and screen designs tied to the collection. Combined with energizing food and drinks, the suite provided a unique retreat blending sport, design, and innovation—offering a fresh take on Wimbledon’s storied elegance.
